Jake Shapiro, the chief executive of Public Radio Exchange, along with Beth Kanter, author of The Networked Nonprofit, are voicing their frustration with Apple’s uncharitable ways. Quietly noted as one of the least philanthropic major corporations, the iPhone maker currently prohibits organizations from soliciting donations through apps. “Apple doesn’t want to be held responsible for ensuring that the… [Read more…]
November 22, 2010
It seems that as more people experience the pangs of financial uncertainty, there has been an increase in a sense of generosity and responsibility to each other and the environment. People have begun to realize many of the old ways aren’t working anymore and that we’re all in this together. Although non-profits have been hit… [Read more…]
November 15, 2010
Social good through social media has changed the way non-profit’s market and fundraise, and how communities get involved. http://ow.ly/3v4Q7
November 8, 2010
It is becoming common knowledge that consumers prefer supporting brands that give back in some way. This is becoming increasingly true for Millennials who are trying to find their place in society, as well as find ways to make the world a better place. The Pepsi Refresh Project has combined good branding and good deeds… [Read more…]
November 2, 2010
Chronicle of Philanthropy Event – Does Size Matter? How Technology Can Stretch a Nonprofit’s Reach: http://tinyurl.com/2bp4utg
November 1, 2010
Welcome to my blog fellow WVU-IMCers! I began this blog at the beginning of the year just to write about various branding and IMC topics that I come across (feel free to browse). Now, over the next nine weeks, I’ll be using this space for our IMC 619 – Emerging Media course to discuss just… [Read more…]
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November 29, 2010
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