It seems that as more people experience the pangs of financial uncertainty, there has been an increase in a sense of generosity and responsibility to each other and the environment. People have begun to realize many of the old ways aren’t working anymore and that we’re all in this together. Although non-profits have been hit harshly by the current economic state, charities are finding new ways to draw donors in for a simpler, yet more connected, way of giving. More and more, non-profits are turning to emerging media to raise awareness and funds and to communicate with their supporters.
Much of technology can still be expensive and scary for lean organizations, but many are also embracing the benefits of viral mass communication that emerging media has to offer. As these efforts become more measurable, organizations can begin to see the undeniable ROI of investing in the technological means to fundraising ends. According to Fahrenheit Technology, non-profits are incorporating mobile applications, utilizing geo-location check-ins, integrating Facebook platforms and pushing topics on Twitter. The information technology company reports that non-profits raised two billion dollars through social media alone last year. Now, who can deny that?!
Posted on November 22, 2010
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